Vietnamese Brand Took The Opportunity To Prepare For Post-Crisis Reset
Remembering all those great “2020 visions” we had before this new decade? Although corona virus has pushed many brands in different unexpected directions, It is still a great opportunity for well-prepared companies to break their growth plateau as new normality has been gradually formed in Vietnam. As the Vietnam economy is better day by day […]
The New Normality of Marketing and Business – Part 2
My previous article of “The New Normality of Marketing and Business” is a general outline on how businesses are transforming during the time of crisis such as Covid19, surviving and thriving in the new era. The article was initially published on my content hub Minimal Marketing and then reposted on the foreign magazine Vietnam Insider […]
For Branding Projects, Is It Better To Use A Global Or Local Agency?
1. A few essential things must know before building brand Before being attracted by another inner world, we are all attracted by his or her charm. Therefore, although personal traits are essential, physical attraction is what we must consider at first. Let’s think about speed dating. Sometimes, we can instantly reach our conclusion right […]
Rebranding – A Preparation for Future Growth and Progress
Dear valued customers, The year 2019 marks a complete change of Wisdom Agency from a digital agency into a strategy-led agency as we have been involved in many rebranding projects. I personally also have my honour to be seated in the board of management assisting some of those companies with the internal rebranding effort […]
4 Inspiring Rebranding Case Studies in Vietnam
It seems that rebranding is a simpler choice versus spending a massive amount of budget and time on marketing the new changes. Thus, it was no surprise that recently we have seen a great number of large and small brands launching a new brand identity, new logo or new slogan to progressively grow their business. […]
4 Reasons Why You Might Need To Rebrand Your Business
Businesses often need to rebrand as a result of many reasons below The brand image failed to target younger audiences If your long-lasting logo has a strong connection with senior people, but your intended audiences are young, undertaking a rebranding project is a must because: The brand is associated with older generations and less […]
Middle-sized Companies and Misconceptions about Strategy
I had 8 years working in marketing agency for both global and local large-sized corporations. The work was fun but I realised that its contributed value to my clients’ businesses might not be much because working in agencies my agency was only allocated a small part of their marketing work. Thus, I decided to end […]
My 5Fs – To Orientate a Small Firm in Ever-Changing Industry
Hello there! Are you my peer? Do you also run a small firm in an ever-changing industry? I joined marketing 10 years ago; specifically, the dark side (agency) for 8 years and have never ceased to be amazed by how fast it changes, especially in a developing country like Vietnam. Truth is digital marketing agencies are […]
GNC Thinking Pattern
Not the General Nutrition Centre as you may think but my abbreviation for Global – National – Company (GNC). The purpose I established this GNC thinking pattern is to first focus my thoughts and fragmented insights on how to create an effective strategy for my company and then pass it down to all levels in […]
