Wisdom agency

Wisdom believes that intrinsic value is the most unique and sustainable competitive advantage of a business. Instead of chasing fleeting trends or flashy marketing activities, we focus on discovering the core values of each brand, building them into differentiated competitiveness, helping businesses stand out in the market….

At Wisdom Agency, we make strategy be easy: easy-to-understand, easy-to-execute, easy-to-win.

Strategy made easy

OUR HISTORY

Partnered with Kim Ngan Group – a leading OOH advertising company in Vietnam Expanded our network to international organizations such as CIM and Landor

Marked a decade of development with a new direction, connecting multinational resources, and providing optimal solutions for businesses entering a transition phase.

Formed as an agency alliance with Mai Linh Media, Digit Matter, Group O, and Hubspot.

Rebranded to Wisdom Agency Change the strategy for middle-sized businesses

Merged with Phoenix Capital to become an international agency

Founded as Twist Communications

OUR TEAMS

Nguyễn Hải Minh

Chief of knowledge

Xuân Võ (Dean Vo)

Managing Director

Trần Ngọc Bang

Digital

Tâm Phan

Phạm Ngọc Thắng

OOH

Trần Liên Phương

Research

Philosophy

At Wisdom Agency, we embrace minimalist marketing, value knowledge, and spread positivity. We build upon a strong foundation, constantly learning to improve ourselves and contribute to the community.

Vision

An independent institution that is built on wisdom and virtues, working across multiple domains, connecting academia and industries, promoting the intellect of Vietnamese to the wider world of global practitioners.

Mission

Being an example of truly growing people and authentic work. To enhance market competitiveness of domestic companies by providing the wisdom-based services helping them to thrive in the global integration context.

VALUE SYSTEM

Authenticity

Authentic relationship
We start everything with this because people resource and their great relationship are fundamental assets of every service agency.

Authentic work
Our work must maintain a high level of transparency and abide by the policies of governing bodies.

Authentic value
We set an example of ethics, strive for being true before being rich, not the other way around.

Harmony

Harmony with self
Be clear on your personal values and then decide on what you should do with your life, your work, your career accordingly

Harmony with team
Be kind to your team or any people you work with. They are parts of your work, your career, so make it interesting and memorable.

Harmony with whole
Clients are partners in the co-creation process too; there is no great works without their support. Peer agencies build the industry together

Agility

Flexible solution
Our philosophy and methodology are mature, but not fixed. We are sensible to know that the world is changing and flexibility is key.

Speedy process
The competitive edge of today is speed, not size or scale. As long as we can move fast, we can win.

Balanced outcome
The outcome, our work, should be a fair share of benefits to the clients, the agency, and the team involved.

Impact

Commercial impact
Marketing is modern art with the power of convincing people to act, generating commercial benefits thereby.

Industrial impact
Our agency’s purpose is not on the baseline of earnings. We contribute our fair share to this service industry by raising the bars of ethical standards, quality and commitment.

Social impact
We fulfill our duty as both an economic entity and a social entity, following the cause of intellect, generational educations and social welfare

PARTNER
NETWORK

Vietnam‘s top OOH advertising group across 63 provinces and cities

A world-leading group of specialists in brand and design consultancy

Content hub on minimalism in marketing through Minh H. Nguyen