When Music Teaches Marketing On The Art of “Integration”

The idea came to me during a musical practice session, a habit that I’ve kept for 15 years as a guitar soloist and violinist. To me, music is not just a hobby but also philosophy that can be applied in marketing work. Therefore, if you are either a marketer or musician, this article will serve […]

The Art of War vs. The Art of Governance

[:en] This is solely the reflective writing upon two books that I have read recently. Personally I have two great for life; the first is about how people think and behave, the second is about how they plan for the future which I think is mostly about strategy. Strategy in my own opinion is simply […]

Sand Clock Strategy – Model for Communications Planners

This article is written to resolve the myth of marketing’s dependence on creativity and to assist young marketers to fast-track planning process. For others, it might be a good reference if one wants to know how marketing works in a consulting agency. It revolves around one simple question: Is there common formula for all marketing […]