What Is The Common Between Inbound Marketing And The Oracle Of Delphi
The same as the advice from the Oracle of Delphi, Inbound Marketing philosophy based around helping people in order to gradually build trust and naturally attract the prospects/ strangers. 1. Oracle of Delphi – The predicted defeat of the great empire In the spring of 480 BC, during the invasion of the Persian king and […]
Vietnamese Brand Took The Opportunity To Prepare For Post-Crisis Reset
Remembering all those great “2020 visions” we had before this new decade? Although corona virus has pushed many brands in different unexpected directions, It is still a great opportunity for well-prepared companies to break their growth plateau as new normality has been gradually formed in Vietnam. As the Vietnam economy is better day by day […]
The Prediction Of Top Dominant Digital Marketing Trends In 2020
Perhaps, we entered this new decade with a lot of unexpected events when concerns that arose over Covid-19 have disturbed the world’s balance. In Vietnam, the situation is temporarily stable as there is no new infected case that has been recorded since the lock-down ended. People have gradually learned how to adapt to new maturing […]
The New Normality of Marketing and Business – Part 2
My previous article of “The New Normality of Marketing and Business” is a general outline on how businesses are transforming during the time of crisis such as Covid19, surviving and thriving in the new era. The article was initially published on my content hub Minimal Marketing and then reposted on the foreign magazine Vietnam Insider […]
How to Personalise Post-GDPR
In the new data regulation landscape, targeting consumers with personalised communications is a renewed challenge for marketers With the GDPR now in force, marketers are coming to terms with a significant reduction in the volume of customer data they can legally use. Meanwhile, customers appear to want greater personalisation in marketing communications and advertising. These […]
How Marketers Can Adapt to The Always-on World
With the rise of mobile platforms and fast wireless internet, people are more connected than ever before. In just a few taps we can pay our bills, check the weather, navigate cities and communicate with our friends. We expect these services to be available at all times, whenever we call on them. The era in […]
The Arising New Role of Digital Marketers in the C-suite
There’s been an awful lot of ink spilled in recent months over next May’s General Data Protection Regulation (GDPR). Lots of hand-wringing and concern as businesses ready themselves for the legislation, which rewrites the rules for collecting and managing consumer data, and steel themselves for one of the largest shake-ups to data privacy in a […]
eMetrics – The Way I Do Digital Marketing Good
Having been working in marketing and recently digital marketing for the past 6 years, yet the digital world never ceases to amaze me for how fast it grows and changes through time – like a sassy and unconquered-yet lady. From simple media buying to search marketing, social media, and lately either “creative-centric” or “performance-based” by […]
When Music Teaches Marketing On The Art of “Integration”
The idea came to me during a musical practice session, a habit that I’ve kept for 15 years as a guitar soloist and violinist. To me, music is not just a hobby but also philosophy that can be applied in marketing work. Therefore, if you are either a marketer or musician, this article will serve […]
