Wings Tea House

Communication, Digital

Classify: F&B

Communication strategy

Client:

Wings Tea House

Scope of work:

Integrated Communication Strategy, Event Management , KOL Booking , Social Media, Communication Strategy

Context:

Wings Tea, a supplier of ingredients for well-known bubble tea brands, transitioned in 2023 to directly operate its own bubble tea brand. To introduce this new brand to the market, Wings Tea sought a communication partner to manage the launch of its first store in Ho Chi Minh City.

Solution:

Wisdom took the lead in executing the communication strategy for Wings Tea, implementing digital campaigns to drive brand awareness. We also coordinated with specialized agencies to manage event planning, PR, media, and KOL bookings. This approach ensured consistency across all activities, aligned with the overall objectives of the brand launch.

Work category:

• Communication Planning: Concept, ctivity proposals, and material production.

• Social Media Content: Content strategy, material production, digital communication planning, post-campaign evaluation and analysis.

• Event Planning: Concept development for the store launch, activity ideas, and coordinating with other event partners to ensure smooth execution on the opening day.

• Booking & PR: Strategy development, content direction, and management of PR, KOLs/KOCs/Influencers, hotpages/groups/communities.

Result:

Wings Tea House successfully met its launch goals, introducing the new brand to a wide audience through various communication channels.