Mercon – Communication

Communication, Digital

Classify: F&B

Communication strategy

Client:

Mercon

Scope of work:

Social Media Communication, Digital Marketing Communication

Context:

After successfully establishing its presence in Vietnam, Mercafe, a brand previously developed by Wisdom, approached us once again to enhance its social media strategy. Mercon Group aimed to boost brand visibility and build a stronger connection with Vietnamese consumers.

Solution:

Wisdom proposed the “Redefine to Refine” campaign to position Mercon as a leading brand in delivering high-quality coffee. The strategy focused on showcasing the brand’s global expertise while making it relevant to the local market.

We used optimized advertising formats to effectively communicate the campaign’s message, strengthening its presence in Vietnam.

Work category:

• Content Planning & Digital Communication Strategy: Content strategy, material production, digital media planning, post-campaign evaluation, and performance analysis.