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Chut Thai Restaurant was founded as Thai cuisine gained popularity, becoming a new favorite among diners in the Saigon area.
Amid this growing trend, the brand sought to offer an authentic Thai dining experience, staying true to the original flavors of Thailand.
• Wisdom partnered with Chut Thai Restaurant to develop a comprehensive brand platform, including brand idea, name, tagline, story, and full visual identity.
• With a clear understanding of the brand strategy earlier, Wisdom effectively communicated the brand’s values and key messages through social media content. This helped Chut Thai establish a unique presence and increase brand awareness for its new identity.
• Brand Development: brand idea, brand name, brand tagline, brand story, and complete brand identity.
• Brand Guideline: logo, patterns, typography, color palette, signage, business cards, menu, and packaging.
• Social Media Content: content planning, material production, digital communication strategy, merchandise production, post-campaign evaluation and audit.
• Successfully completed the brand platform for Chut Thai and launched communication campaigns based on the established platform.
• Impressions: 616,547
• Reach: 297,755
• Frequency: 2.07
