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Chut Thai Restaurant was founded as Thai cuisine gained popularity, becoming a new favorite among diners in the Saigon area.
Amid this growing trend, the brand sought to offer an authentic Thai dining experience, staying true to the original flavors of Thailand.
Wisdom partnered with Chut Thai Restaurant to develop a comprehensive brand platform, including brand idea, name, tagline, story, and full visual identity.
• Brand Development: brand idea, brand name, brand tagline, brand story, and complete brand identity.
• Brand Identity: logo, patterns, typography, color palette, signage, business cards, menu, and packaging.
Successfully completed the brand platform for Chut Thai
