Chut Thai – Communication

Communication, Digital

Classify: F&B

Communication strategy

Context:

Chut Thai Restaurant was founded as Thai cuisine gained popularity, becoming a new favorite among diners in the Saigon area.

Amid this growing trend, the brand sought to offer an authentic Thai dining experience, staying true to the original flavors of Thailand.

Solution:

With a clear understanding of the brand strategy earlier, Wisdom effectively communicated the brand’s values and key messages through social media content. This helped Chut Thai establish a unique presence and increase brand awareness for its new identity.

Work category:

Social Media Content: content planning, material production, digital communication strategy, merchandise production, post-campaign evaluation and audit.

Result:

Implementing communication campaigns based on the established platform.

• Impressions: 616,547
• Reach: 297,755
• Frequency: 2.07