Coco Ichibanya

  • Communication

Communication strategy

Client:
Coco Ichibanya
Context:

Lotus Group was planning for the new carry brand in Vietnam, which is a mix between Japanese and Indian cuisine – the Coco Ichibanya.

Solution:

A launching plan for Coco Ichibanya was designed based on the concept of Yin Yang to promote both the deliciousness of Indian cuisine and healthy essence of Japanese culture.

Work category:

Event

Social management

PR

Result:

Reach: 1,332,456

Engagement: 9,642

Social fan growth: 1.594

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