Danang international terminal – Communication

Communication

Classify: Aviation

Sep, 2022

Communication strategy

Client:

Danang International Airport Investment and Operation Joint Stock Company

Project time:

Sep, 2022

Field:

Communication

Context:

Danang International Terminal, operated by AHT (Danang International Airport Investment and Operation Joint Stock Company), is a leading airport in innovation and service enhancement to bring an experience comparable to international terminals in the region. The terminal has become the first airport in Vietnam to be awarded a 4-star certificate by Skytrax and is moving towards the 5-star goal.

In parallel with the improvements in facilities and services to promote strengths and address weaknesses from Skytrax’s regular assessments, the terminal needs short-term and long-term brand guidelines to connect and lead the activities that have been, are being, and will be implemented, creating consistency, synchronization, and
resonance.

Wisdom Agency is a consulting and implementation partner that provides integrated services from brand development and positioning to communication campaigns and brand experiences to support the goal of becoming a 5-star airport in the future.

Solution:

Wisdom will execute multi-channel communication activities to communicate the brand’s messages and values to both the online public and passengers at the terminal. Furthermore, Wisdom will also support DIT in organizing community events and activities, contributing to enhancing the T2 image and reputation.

Work category:

Building communication strategy: activity proposals, material production, post-media evaluation

Production of mascots (representing station hospitality): design a microsite, creating a touch point between DIT and international passengers.

Visual production: set of photos of Da Nang International Station (photoshoot), key visual series, online banners, social posts, billboards… serving communication campaigns.

Content strategy: Social content (FB/IG)
PR
E-news
Digital strategy: SEM, GDN, social media, wifi marketing
Video production: TVC, reaction video, stunt video, Tiktok short videos
Collaboration with KOLs/Influencers
Monitor, update and quickly support arising activities

Result:

• Total discussions on social: 44,930
• On the meta platform, total impressions reached 4,486,298, or 56.08% of the total market volume of 8,000,000.
• 10,935 views on published newspapers. In particular, the average viewing time is 1:02 (minutes).
• On TikTok, it reached 370,500 views and 14,607 interactions.
• YouTube: 42,000 views and 759 interactions.
• Facebook: received 145,00 views and 10,259 interactions.
• Instagram: 316 interactions.