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Danang International Terminal, operated by AHT (Danang International Airport Investment and Operation Joint Stock Company), is a leading airport in innovation and service enhancement to bring an experience comparable to international terminals in the region. The terminal has become the first airport in Vietnam to be awarded a 4-star certificate by Skytrax and is moving towards the 5-star goal.
In parallel with the improvements in facilities and services to promote strengths and address weaknesses from Skytrax’s regular assessments, the terminal needs short-term and long-term brand guidelines to connect and lead the activities that have been, are being, and will be implemented, creating consistency, synchronization, and
resonance.
Wisdom Agency is a consulting and implementation partner that provides integrated services from brand development and positioning to communication campaigns and brand experiences to support the goal of becoming a 5-star airport in the future.
To address the challenges of Da Nang International Terminal (DIT), Wisdom suggests establishing a brand platform for DIT. First, it’s important to clearly define the relationship between DIT and Da Nang International Terminal Investment and Operation Joint Stock Company (AHT) by creating a brand architecture. This will clarify the roles, levels of presence, and brand connection between the two entities, laying a solid foundation for building the DIT brand. Subsequently, Wisdom will develop a long-term brand positioning and strategy for DIT.
Consulting & building brand platform: Determine brand architecture and positioning for AHT & T2; Complete the T2 brand foundation and identify related elements.
Brand health check: Interview, evaluate, and measure effectiveness after communication campaign.
