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The fresh bread category of Huu Nghi after 12 years of fast growth on Northern market needed a brand rejuvenation to catch up with the new trends of consumption in food industry to ready for the new era of growth and ambitious and to launch its expansion on Southern market.
A new brand identity and Southern trade plan were designed for new launch. The work involved an intensive chain of actions from market research and findings to marketing to ensure that all following elements are properly set. After that, From new brand architecture to value proposition, Wisdom worked closely with Huu Nghi Food’s marketing team, AC Nielsen’s team to revive the historical brand.
Market Research
Brand Strategy for Staff
Southern Business Development Strategy
Renew Packaging
Staff – the leading fresh bread brand of Huu Nghi – is now a top five leading brands in Ho Chi Minh city. There are changes applied in fresh bread category which are being monitoring daily to ensure strategic accuracy.
