Hữu Nghị Food

Communication strategy

Client:
Hữu Nghị Food
Context:

After rebranding and repackaging all of the product SKU Hữu Nghị questioned to launch and spread it to customer who is familiar with the-old-staff in the North and not well-known in the South.

Solution:

Base on the company and business strategy, with the support of the new rebranding section, we design a from head to toe communication strategy for relaunching campaign.

Work category:

Creative production: music TVC, product video, shooting, key visual

Website production

Influencer marketing

Result:

Staff – with a new look of modern and clean, new voice of young and fresh has gained a huge interest from internal member of Hữu nghị and external customer.

TVC

WEBSITE

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Companion from product line (2020) to whole brand (2024)