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Nang Sen is a new premium rice brand aiming to capture a market segment that values quality and sophistication. Despite having attractive packaging, the brand realized it needed to clarify its identity and core values to build a deeper connection with its audience.
To address this, Wisdom Agency was selected as the strategic partner, responsible for uncovering and emphasizing Nang Sen’s unique values, crafting an inspiring brand story, and establishing a strong foundation for future communication campaigns.
Wisdom Agency emphasized the unique characteristics of Nang Sen rice through a professional and systematic approach, starting with clear brand positioning and an inspiring brand story. This process also involved refining the brand image and identity to ensure consistency while also ensuring relevance. Market research and consumer interviews played a key role in identifying the specific needs of the target audience.
• Market Research: Conducting consumer interviews, particularly with housewives, to understand their needs and consumption habits, helping define the right strategy.
• Brand Strategy: Brand architecture, value propositions, brand idea, brand tagline, brand characteristics, and brand beliefs.
• Brand Identity: Brand logo, color palette, visual direction, key patterns, typography, and applying these elements to communication materials.
• Successfully launched the brand statement in the Vietnamese market, with the mission of “refreshing the image of women in the kitchen to continuously inspire and encourage meals filled with love every day.”
• Completed the Brand Guideline for Nang Sen.
