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Marguerite, a lingerie brand under Corele V, is aimed at young, dynamic women. Recognizing that this audience is highly active on social media, the brand wants to develop a strong communication strategy to connect with them, creating an image that reflects their modern lifestyles and needs.
After seeing the success of Wisdom’s strategy for Corele V, Marguerite decided to continue working with Wisdom to develop a tailored approach for its own brand. The goal is to build a compelling and engaging identity that resonates with young women.
Wisdom proposed a creative approach to craft a fresh and dynamic brand image for Marguerite. We utilized social media platforms and gamification techniques to engage the target audience, particularly young consumers.
• Brand Platform: Establishing a clear and cohesive brand image to guide strategic direction for future activities.
• Social Media Communication: Content strategy, material production, digital communication planning, post-campaign evaluation, and performance analysis.
• Reach: 100,000 individuals.
• Fan Growth: 32,386 new followers gained.
