Malefix

Communication strategy

Client:
Malefix
Context:

Malefix is ​​an affordable line of daily underwear for guys. Malefix’s objective is to transform Vietnamese men’s perceptions about underwear to make them more trendy.

Solution:

Men don’t care and are a little sloppy when it comes to underwear. As a result, Wisdom recognizes that educating others about this issue will be ineffective. Instead, we want to be more fascinating while being courteous by imitating the exquisite style of French males.

Result:

Social media content and communication activities use a clever and simple voice to produce fun, capturing the attention of young clients. All following advertising initiatives were a huge success, with fantastic returns.

By the beginning of 2018, we had achieved:

  • Interact with 116,904 people.
  • Reaching 3 million people,
  • 30,548 users moved to the Mâlefix website.
  • Nearly half a million video views on Facebook.
See more
Brand development & communication for a 5-star terminal
Global campaign localization
Companion from product line (2020) to whole brand (2024)