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Nike React featured a revolutionized cushion technology for sportswear shoes. The “Choose Go” global concept had been well established around the world. The task was how to adapt that concept in Vietnam but still preserve the local relevance.
“Choose Go” in the Vietnamese sense needed to be shown, not tell. That was why regardless of how insightful the message might sound, good celebrity endorsement was still required plus a little bit of exoticness. Wisdom created a campaign based on the idea of shoe delivery by running celebrities and free orders to attract the youth’s attention and leverage from this big idea to a 2-3 month campaigns
• Launching new product strategy
• Digital strategy
• Below- the- line activities
• Creating the landing page
• Influencers booking
2300 pairs of shoes sold
USD270,000 revenue increment
6M digital impressions were generated, with placement in multiple media channels – on Facebook, Youtube, influencers, online publisher, hyper local and ad network.
Nike fanpage continues to grow in popularity, with over 13.868 fans grew without advertising.
The React Delivery video has been viewed over 2.2M times since its released in August, making it Nike Vietnam most-viewed videos.
Nike contest and photo booths creating an extraordinary number of brand impressions with the right audience in a unique, joyful way.
