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Pocari entered consumer market with the mission to bring refreshing and healthy Japanese drinks to Vietnam. The product was quite different to competitors’ one, so they accordingly would need a different brand strategy to stand out from the marketplace.
Pocari entered consumer market with the mission to bring refreshing and healthy Japanese drinks to Vietnam. The product was quite different to competitors’ one, so they accordingly would need a different brand strategy to stand out from the marketplace.
Wisdom managed social marketing for the brand and adapted all general brand guide materials into digital and social content of attraction. There was a variety of format used to keep the brand up to date with digital trends. Wisdom Agency also contributed with feedback from social platform to sharpen the brand character during the year.
After 1 year of execution to the beginning of 2018, Wisdom Agency have achieved:
