POPIWORK

Communication strategy

Client:
POPIWORK
Context:

Popiwork is a mobile app that connects employers and people who search for freelancer or part time jobs. As a startup, Popiwork need an effective solution that can optimize their limited resources but bring high return-on-investments.

Solution:

Focus on digital performance marketing campaign to minimize the lead quantity and cost per lead.

Work category:

Digital performance marketing.

Result:

During three years providing service, the averagely conversion rate has been stable around 40%.

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Global campaign localization
Companion from product line (2020) to whole brand (2024)