Topcake

  • Communication, Digital
  • Classify: F&B

Communication strategy

Client:
Topcake
Scope of work:
Social marketing as key activities, WISDOM employed many games and rewarding schemes to drive traffic to microsite and eventually to store.
Context:

Topcake is a newly launched brand in Vietnam, who focused mostly on digital platform to develop its brand and business.

Solution:

One of the key campaigns during the year for Topcake was Tet. WISDOM was in charge of promoting this new brand on social platform and committing traffic to page.

Result:

Successful execution to introduce Topcake on digital platform

  • Click to link game per month: 32,000
  • Engagement: 50,000
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