Vianco

Branding, Communication

Classify: F&B

Communication strategy

Client:

Vianco

Context:

Restructuring brand portfolio, developing new brand identity as well as branding strategy for each sub brand. Based on the new branding position, developing the IMC campaign to promote the brand.

Solution:

A comprehensive new brand strategy was designed. Collaborating with Helius Research, the work involved a process from research from both the internal side (CEO) and external side (customers from 3 types of cookers and 6 cities, retailers). Based on the research and understanding of the product direction in the future, we give the most suitable brand architect with various product lines. Then restructuring the brand portfolio,developing a new brand identity as well as branding strategy for each sub-brand. Based on the new branding position, developing the IMC campaign to promote the brand.

Work category:

Brand identity, positioning strategy, branding strategy, media planning and execution, TVC.

Result:

Branding: Developing the brand and branding strategy that helped Vianco bounce back and recover during the recession because of a pandemic outbreak.

* IMC:

Facebook: Facebook engagement: 12,335, video views: 120,651, minigame interaction: 3000 (including 360 comments, 200 shares).
Google Instream ads: 270,000 impressions and 191,373 views.
CSR campaign: provide free lunch for people in need during the hard time of pandemic Covid-19.