Vianco – Communication

Communication

Classify: F&B

Communication strategy

Client:

Vianco Food

Context:

Vianco realizes that the demand for spices seems to be changing every day. Not stopping at simple ingredients, housewives need to be able to mix spices and sauces to cook easier. Therefore, Vianco launched Vinaco Foods semi-complete condiment to help the woman in the kitchen.

Solution:

Vianco, known for its legacy, introduced ViancoFoods as part of its product expansion. Wisdom supported ViancoFoods in developing and executing a strategic communication campaign to introduce the new line to consumers.

Work category:

Implementing activities:

+ Key visual
+ Series short video
+ SEO
+ PR
+ POSM
+ Social media

Result:

• Top 2 most prominent spice brands on social media.
• 748,942 people reach the brand through Youtube.
• 19,393 know the brand through social networks.
• 5,340 new website visitors.