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Background:
In Vietnam, FSI is the number one brand for digital conversion, with a strong reputation for the digitalization of the documentation process. FSI seeks to take advantage of the digital transformation movement during the Covid period to enter the market that already has many “big players” by launching a new product WEONE – a program for automating procedures and work.
Thus, WEONE will need a good positioning and communication plan to exploit this digitalization trend.
Challenge:
Even though digital transformation was a hot topic during the isolation period, only a small percentage of businesses implemented it. Businesses are hesitant to alter after bad experiences in the past and are more cautious because of the epidemic’s financial situation.
The industry’s specifics require trust and a lengthy period of learning and trying before making a decision rather than relying solely on feelings. As big players roll out trial and support plans – in which the 1st year is a free trial – the market becomes more competitive
Introducing a brand architecture between FSI and WEONE to help WEONE take advantage of solid intrinsic value. Building positioning, core values, brand identity for WEONE. Since then, based on the brand platform, it has been built to structure and agree with the Brand suite including logo, tagline, brand image orientation as well as proposing appropriate communication messages to the target audience.
– Brand Architecture
– Brand Tagline
– Art Direction
Building and perfecting the brand, WEONE applies it to communication activities and publication design in a uniform way.
