FEELAX

Context

 Targeting the northern rural cafe & eatery market, the investor needs an inspiring name and brand identity which are localized to fit the choosing market and inspiring enough to navigate the store designing style.

Solution

Defining the suitable style that match the local trends and developing the corresponding name and brand identity.

Scope of work

Brand strategy (positioning), Brand Identity (name, logo, motif, typography, color, stationery, art direction).

Result

The cafe & eatery become new hangout place for local officemen and businessmen.

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