KHATOCO

Situation

To strengthen the brand image as well as get an opportunity ahead of competitors during the new year season, Khatoco was seeking a communication strategy that either improves the brand coverage in selected digital platforms or supports the year end promotion. The main segment is office men who are over 35 years old in the Mekong Delta.

Solution

Running a digital campaign to support the promotion activities and seasonal collections during Christmas and Lunar New Year to pull customers from digital to store. Besides, utilizing the strengths of varied display ad formats and localized channels to boost the brand awareness in new entranced markets.

Art direction

Khacoto focuses on attractive, young imagery. It increases the macho and stylish style for business men when combined with bright colors.

Result

There was a sharp growth in revenue in comparison with the same period of the previous year.

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