Maguerite

Branding, Communication, Digital

Classify: Other

Communication strategy

Client:

Maguerite

Context:

Belonging to the same company but Marguerite is a brand for much younger audience. The brand is for younger girls with middle-class possitioning. For this reason, they need a different look and feel to attract young girls.

Solution:

For this reason, Wisdom approach is to create a different brand platform from Corel V’s which is younger and more energetic based on different charateristics of the two girls. The tailored work also relates to media targeting and game mechanism.

Result:

Reach: 100,000.

Fan growth: 32,386.