PREP

Situation

Standard-bearer of Made in Italy with regard to the skin protection, Prep combines innovation and tradition along with gentleness and efficiency across its entire range of products, designed for complete skin treatment.

Solution

Wisdom was invloved in the marketing activities of Prep form the very beginning. Understanding that multi-function cream concept was not a familiar one in Vietnam. Wisdom designed a marketing plan with broad trade base and intensive communications activities to educate a new Vietnamese generation about this concept mostly via digital environment.

Scope of work

• Localised brand proposition and communications.
• Digital e-commerce platform.
• Digital communications and content.

Result

Wisdom successfully launched the brand and is continuously supporting them to achieve the first year’s financial targets.

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