Vianco Food – Branding

Branding

Classify: F&B

Brand Strategy

Client:

Vianco Food

Context:

Vianco realizes that the demand for spices seems to be changing every day. Not stopping at simple ingredients, housewives need to be able to mix spices and sauces to cook easier. Therefore, Vianco launched Vinaco Foods semi-complete condiment to help the woman in the kitchen.

Solution:

Vianco has built a long-standing reputation, but Vianco Foods is a new product. Wisdom works closely with Vianco Foods to build a suitable brand strategy for long-term development.

Work category:

Brand strategy planning, brand positioning, brand story, brand identity (Logo & Packaging).

Result:

• Completed the brand platform for ViancoFoods and launched communication campaigns based on it.

• Finalized the brand identity system.