Menu
AEON set out to build a stronger brand for AEON Omni, planning to integrate it with AEON E-shop (their e-commerce site) and other shopping channels like mobile apps, Grab Mart, Shopee Mart, and more. To achieve this, AEON realized they needed a complete rebranding to align with their new direction and provide a consistent experience across all these platforms.
Wisdom established a clear brand architecture to define the relationship between AEON Vietnam and AEON E-shop. We developed a comprehensive brand identity for AEON E-shop, ensuring consistency across all touchpoints. Furthermore, we provided strategic recommendations for the long-term growth and evolution of the AEON E-shop brand.
• Brand Strategy: Brand architecture, value proposition, brand idea, brand tagline, brand characteristics, and brand beliefs.
• Brand Identity: Creation of a new logo design for AEON E-shop.
Established the brand platform for AEON E-shop, clearly defining the relationship between AEON Vietnam and AEON E-shop.
