Xuân Hòa

Communication strategy

Client:
Xuân Hòa
Result:

Fan Increased: 20,549.

Reach: over 10 million.

Engaged with 131,327 users.

Objective

Make a strategy plan for marketing strategies and activities until the end of 2020.

Background

With new business orientations, Xuân Hòa must reinvent itself to be more appropriate for the high-end segment.

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Brand development & communication for a 5-star terminal
Global campaign localization
Companion from product line (2020) to whole brand (2024)