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The bank repositioned as friendly and innovative bank. They decided on the new concept and looked for social strategy that is suitable for younger audience.
One of the most outstanding achievements with VIB was the creation of “Teddy Bears” to be friendly but inspired characters for “Completed Dreams” campaign.
The use of “Teddy Bears” image was so successful that it contributed more than 10.000 leads and increased 10% of sales conversion on that period.
WISDOM had been Facebook retainer partner for VIB in 3 years. Under our management, the fanpage grew up from 60,000 fans to more than 120,000 fans, monthly contributing 50 – 100 potential sales deals in retail banking.
