Xuân Hòa – COMMUNICATION

Communication strategy

Client:

Xuân Hòa

Context:

To align with its new business strategies, Xuan Hoa must reposition itself for the premium market.

Solution:

Creating a strategic foundation for marketing plans and activities through 2020.

Work category:

Result:

Fan Increased: 20,549.

Reach: over 10 million.

Engaged with 131,327 users.

Culturally rich Tet campaign for a top supermarket

Shaping brand architecture and designing a logo inspired by the parent brand

Repositioning & branding for premium segment