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Mai Linh is a pioneer and leading brand in the traditional taxi segment. To keep growing despite the strong competition from ride-hailing companies and the changed behaviors of the urban market, Mai Linh has restructured and expanded its services, which required a corresponding change in its core value and brand strategy.
Renew the brand strategy of Mai Linh Corp to create a strong foundation to adjust or develop a corresponding strategy for its sub-brands.
Build brand positioning, brand purposes, brand idea, distinguish beliefs, brand personality, and brand tagline.
Building and renewing the respective brand strategy and new strategy adapted for its sub-brand:
Fully completing Mai Linh Group’s ecosystem service:
Successfully repositioning the Mai Linh brand in the market with the position of “For Life Journey” with the purpose “Enrich lives by igniting the opportunities in movement”.
