Mai Linh Media

Communication strategy

Client:
Mai Linh Group
Project time:
June, 2021
Scope of work:
Brand anatomy, positioning, theory, tagline. Brand identity (Design trends, direction for brand).
Field:
Thương Hiệu
Context:

Mai Linh Media is a media agency, which focuses on taxi advertising, and is a sub brand of Mai Linh Corp. As a new established company, Mai Linh Media requires a brand identity which inherited the characteristics of the Mai Linh brand as well as modern enough to be claimed as a media agency.

Solution:

Develop the brand positioning, brand identity, brand story as well as guideline for future communication campaign.

Work category:

• Brand strategy consulting: brand architecture, value proposition, brand idea, brand message, brand identity.
• Build a brand identity system: logo, brand color, image orientation, main motif of the brand, fonts, application to media publications.
• Mailinh media website design

Result:

MaiLinh Media has officially put into operation in time to serve the high demands during the holiday season.

LOGO & INSPIRE

 

BRAND GUIDELINES

WEBSITE

POSM

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Long-term strategy inheriting the parent brand