7 June, 2021


BlanX is the only toothpaste that combines cosmetic and scientific properties; it is the only natural non-abrasive whitening toothpaste with an exclusive formula based on Arctic lichens. BlanX laboratoeries gave rise to BlanX White Shock in 2012, the new range of products with the revolutionary patented formula based on ActiluX, the active ingredient that whitens teeth by using the power of light.


Among the functions, light-activated whitening technology was the brand positioning for first launch of BlanX to trigger.

Scope of work

  • Localised brand proposition and communications.
  • Digital e-commerce platform.
  • Digital communications and content.


Wisdom successfully launched the brand and is continuosly supporting them to achieve the first year’s trade expansion and financial targets.


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