“In today’s world of imbalance between supply and demand, businesses hardly can compete simply by the functional benefits of their products and services. Thus, branding is not a choice but a must for long-term growth. Furthermore, a good brand strategy not only enhances the product or service’s competitive edge but also contributes financially to the business’s equity. At Wisdom Agency, we offer a complete brand management services from visual identity to brand performance evaluation. Exclusive methodology is our competitive edge, drawn from the Sand Clock Strategy (SCS) system and globally accepted toolkits such as Interbrand’s Impact Model, Kapferer’s Brand Prism at our disposal. Wisdom Agency is a fine blend of global knowledge and local insights distilled over multiple years of collaborating with international organisations to serve large domestic corporations in Vietnam. Our regional outreach is also a nicely added advantage for those companies who wish to expend beyond local markets and vice versa.”
In the era of digitalisation, communications as we knew it has long been taken a different form. The new 2 Cs of modern communications with “Creativity” still playing a key role in the success of a communications campaign and “Connectivity” of offline and online channels to ensure maximal effect delivered to the audience and accordingly change their behaviours.At Wisdom Agency, communications campaigns are planned on the brand platform and for the end goal of conversion. We are keen on providing consultancy of marketing communications based on a long-term view with a set of consecutive campaigns that drive sales and increase brand value. By our own unique set of techniques and tools in The Sand Clock System, we deploy more digital trends and platforms into our communications planning process to attain accurate KPIs for business. Wisdom is a perfect mix of the old-school creativity and contemporary connectivity to ensure communications campaigns are both meaningful and measurably effective. Our communications service is ideal for those brands that wish to change the status quo of industries, but also want to preserve the core values of the historical business. What is the equilibrium? We are here to find it out - together.