Dat Xanh

Communication strategy

Client:
Dat Xanh
Scope of work:
Website optimisation & Performance marketing
Context:

Dat Xanh Group is among the top real estate developers in Vietnam. The most Southeast area of Ho Chi Minh city is still full of potential since not so many companies have paid enough attention to this far areas. However, there are residential projects under development at that time being, so the first ones will get all the benefit.

Solution:

Dat Xanh for this area is already a new known brand, so Wisdom Agency decided that performance marketing is the most effective way to attract new buyers. Furthermore, Wisdom Agency can optimise for better quality of the leads by having landing page with better user quality.

Result:

Leads captured: TBA

Lead converted: TBA

See more
Brand development & communication for a 5-star terminal
Global campaign localization
Companion from product line (2020) to whole brand (2024)