Belong

Communication strategy

Client:
Belong
Context:

Belong has an impressive brand identity but has not built a meaningful brand concept.
The motifs and publications that do not have a rationale to explain and associate with the brand, are also generic.

Solution:

Belong’s business model is relatively new and different from other housing brands on the Vietnam market. Wisdom has proposed the overall message and communication activities towards a community with different, diverse, and high-class lifestyles coming together in Belong.

Belong’s differences and strengths are expressed through images and content that exude a youthful, dynamic, and modern spirit.

Then digital activities strongly promote to the exact target audience and get effective growth results.

Work category:

Microsite

Social management

GDN

PR

Result:

Facebook page reach: 178.124

Engagement: more than 24..000 per month

Obtaining 280 leads equates to meeting 185 percent of the KPI.

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