What Is The Common Between Inbound Marketing And The Oracle Of Delphi
The same as the advice from the Oracle of Delphi, Inbound Marketing philosophy based around helping people in order to gradually build trust and naturally attract the prospects/ strangers. 1. Oracle of Delphi – The predicted defeat of the great empire In the spring of 480 BC, during the invasion of the Persian king and […]
Vietnamese Brand Took The Opportunity To Prepare For Post-Crisis Reset
Remembering all those great “2020 visions” we had before this new decade? Although corona virus has pushed many brands in different unexpected directions, It is still a great opportunity for well-prepared companies to break their growth plateau as new normality has been gradually formed in Vietnam. As the Vietnam economy is better day by day […]
The Prediction Of Top Dominant Digital Marketing Trends In 2020
Perhaps, we entered this new decade with a lot of unexpected events when concerns that arose over Covid-19 have disturbed the world’s balance. In Vietnam, the situation is temporarily stable as there is no new infected case that has been recorded since the lock-down ended. People have gradually learned how to adapt to new maturing […]
The New Normality of Marketing and Business – Part 2
My previous article of “The New Normality of Marketing and Business” is a general outline on how businesses are transforming during the time of crisis such as Covid19, surviving and thriving in the new era. The article was initially published on my content hub Minimal Marketing and then reposted on the foreign magazine Vietnam Insider […]
For Branding Projects, Is It Better To Use A Global Or Local Agency?
1. A few essential things must know before building brand Before being attracted by another inner world, we are all attracted by his or her charm. Therefore, although personal traits are essential, physical attraction is what we must consider at first. Let’s think about speed dating. Sometimes, we can instantly reach our conclusion right […]
Rebranding – A Preparation for Future Growth and Progress
Dear valued customers, The year 2019 marks a complete change of Wisdom Agency from a digital agency into a strategy-led agency as we have been involved in many rebranding projects. I personally also have my honour to be seated in the board of management assisting some of those companies with the internal rebranding effort […]
4 Inspiring Rebranding Case Studies in Vietnam
It seems that rebranding is a simpler choice versus spending a massive amount of budget and time on marketing the new changes. Thus, it was no surprise that recently we have seen a great number of large and small brands launching a new brand identity, new logo or new slogan to progressively grow their business. […]
4 Reasons Why You Might Need To Rebrand Your Business
Businesses often need to rebrand as a result of many reasons below The brand image failed to target younger audiences If your long-lasting logo has a strong connection with senior people, but your intended audiences are young, undertaking a rebranding project is a must because: The brand is associated with older generations and less […]
How to Personalise Post-GDPR
In the new data regulation landscape, targeting consumers with personalised communications is a renewed challenge for marketers With the GDPR now in force, marketers are coming to terms with a significant reduction in the volume of customer data they can legally use. Meanwhile, customers appear to want greater personalisation in marketing communications and advertising. These […]
