The Prediction Of Top Dominant Digital Marketing Trends In 2020

Perhaps, we entered this new decade with a lot of unexpected events when concerns that arose over Covid-19 have disturbed the world’s balance. In Vietnam, the situation is temporarily stable as there is no new infected case that has been recorded since the lock-down ended. People have gradually learned how to adapt to new maturing […]

How to Personalise Post-GDPR

In the new data regulation landscape, targeting consumers with personalised communications is a renewed challenge for marketers With the GDPR now in force, marketers are coming to terms with a significant reduction in the volume of customer data they can legally use. Meanwhile, customers appear to want greater personalisation in marketing communications and advertising. These […]

How Marketers Can Adapt to The Always-on World

With the rise of mobile platforms and fast wireless internet, people are more connected than ever before. In just a few taps we can pay our bills, check the weather, navigate cities and communicate with our friends. We expect these services to be available at all times, whenever we call on them. The era in […]

The Arising New Role of Digital Marketers in the C-suite

There’s been an awful lot of ink spilled in recent months over next May’s General Data Protection Regulation (GDPR). Lots of hand-wringing and concern as businesses ready themselves for the legislation, which rewrites the rules for collecting and managing consumer data, and steel themselves for one of the largest shake-ups to data privacy in a […]

eMetrics – The Way I Do Digital Marketing Good

Having been working in marketing and recently digital marketing for the past 6 years, yet the digital world never ceases to amaze me for how fast it grows and changes through time – like a sassy and unconquered-yet lady. From simple media buying to search marketing, social media, and lately either “creative-centric” or “performance-based” by […]