Middle-sized Companies and Misconceptions about Strategy
I had 8 years working in marketing agency for both global and local large-sized corporations. The work was fun but I realised that its contributed value to my clients’ businesses might not be much because working in agencies my agency was only allocated a small part of their marketing work. Thus, I decided to end […]
My 5Fs – To Orientate a Small Firm in Ever-Changing Industry
Hello there! Are you my peer? Do you also run a small firm in an ever-changing industry? I joined marketing 10 years ago; specifically, the dark side (agency) for 8 years and have never ceased to be amazed by how fast it changes, especially in a developing country like Vietnam. Truth is digital marketing agencies are […]
When Chess Teaches Marketing About The Principles of Strategy
Do you play chess? Do you work in marketing? These are two basic questions that I strongly recommend everyone to ask themselves before heading down into the details. Throughout human history of conflict and warfare, chess has emerged as a simple replication of war, and the art of waging war is believed to be very […]
How Marketers Can Adapt to The Always-on World
With the rise of mobile platforms and fast wireless internet, people are more connected than ever before. In just a few taps we can pay our bills, check the weather, navigate cities and communicate with our friends. We expect these services to be available at all times, whenever we call on them. The era in […]
The Arising New Role of Digital Marketers in the C-suite
There’s been an awful lot of ink spilled in recent months over next May’s General Data Protection Regulation (GDPR). Lots of hand-wringing and concern as businesses ready themselves for the legislation, which rewrites the rules for collecting and managing consumer data, and steel themselves for one of the largest shake-ups to data privacy in a […]
GNC Thinking Pattern
Not the General Nutrition Centre as you may think but my abbreviation for Global – National – Company (GNC). The purpose I established this GNC thinking pattern is to first focus my thoughts and fragmented insights on how to create an effective strategy for my company and then pass it down to all levels in […]
eMetrics – The Way I Do Digital Marketing Good
Having been working in marketing and recently digital marketing for the past 6 years, yet the digital world never ceases to amaze me for how fast it grows and changes through time – like a sassy and unconquered-yet lady. From simple media buying to search marketing, social media, and lately either “creative-centric” or “performance-based” by […]
When Music Teaches Marketing On The Art of “Integration”
The idea came to me during a musical practice session, a habit that I’ve kept for 15 years as a guitar soloist and violinist. To me, music is not just a hobby but also philosophy that can be applied in marketing work. Therefore, if you are either a marketer or musician, this article will serve […]
The Art of War vs. The Art of Governance
[:en] This is solely the reflective writing upon two books that I have read recently. Personally I have two great for life; the first is about how people think and behave, the second is about how they plan for the future which I think is mostly about strategy. Strategy in my own opinion is simply […]
