BIG C

Marketing, Communication, Digital

Classify: Other

Communication strategy

Client:

BIG C

Context:

Big C wanted to design a digital game for Tet in order to get the participants information.

Solution:

WISDOM was in charge of designing game page with landing page to attract fans. We also did create content hit to promote traffic for Tet campaign. WISDOM proposed the media strategies through channels as: socials, Display Ads, KOLS and so on.

Work category:

The campaign was executed mostly on digital platform plus integrated activation activities at all the outlets of Big C chain. Wisdom built everything from the microsite to social posts on fan page.

Result:

Here is the gained achievements listing:

Participants of digital game: about 314 thousands

Impression: more than 189 millions

Built PR offline activities for BigC