FEELAX

Communication strategy

Client:
FEELAX
Scope of work:
Brand strategy (positioning), Brand Identity (name, logo, motif, typography, color, stationery, art direction).
Context:

 Targeting the northern rural cafe & eatery market, the investor needs an inspiring name and brand identity which are localized to fit the choosing market and inspiring enough to navigate the store designing style.

Solution:

Defining the suitable style that match the local trends and developing the corresponding name and brand identity.

Result:

The cafe & eatery become new hangout place for local officemen and businessmen.

See more
Brand development & communication for a 5-star terminal
Global campaign localization
Companion from product line (2020) to whole brand (2024)