Mai Linh Media

Branding

Classify: Transport

June, 2021

Communication strategy

Client:

Mai Linh Group

Project time:

June, 2021

Scope of work:

Brand anatomy, positioning, theory, tagline. Brand identity (Design trends, direction for brand).

Field:

Branding

Context:

Mai Linh Media is a media agency, which focuses on taxi advertising, and is a sub brand of Mai Linh Corp. As a new established company, Mai Linh Media requires a brand identity which inherited the characteristics of the Mai Linh brand as well as modern enough to be claimed as a media agency.

Solution:

Develop the brand positioning, brand identity, brand story as well as guideline for future communication campaign.

Work category:

• Brand strategy consulting: brand architecture, value proposition, brand idea, brand message, brand identity.
• Build a brand identity system: logo, brand color, image orientation, main motif of the brand, fonts, application to media publications.
• Mailinh media website design

Result:

MaiLinh Media has officially put into operation in time to serve the high demands during the holiday season.