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After years of stable growth in the transportation industry, PCS recognized the opportunity to accelerate scale expansion and increase market influence. The company aimed to build a clear and inspiring brand strategy to raise awareness, strengthen connections with corporate clients, and reach individual customers.
To achieve this, PCS turned to Wisdom for help in creating a cohesive and impactful brand foundation. Wisdom assisted with brand repositioning, refining the overall strategy and identity, and elevating sub-brands like PCS Post and PCS Courier to support long-term growth and success.
Seizing the growth potential of PCS, Wisdom applied the Brand Integration Model and Strategy Integration Model to seamlessly unify and elevate the brand’s core values.
The solution focused on refining and scaling a cohesive, high-impact brand system designed for long-term success. Wisdom meticulously crafted a strong brand platform, clarifying core values, messaging, and positioning for each brand. This strategy strengthened the connection between the parent brand and its sub-brands, such as PCS Post and PCS Courier.
• Business Platform: Vision, mission, and value system.
• Brand Strategy: Brand architecture, value proposition, brand idea, brand tagline, brand characteristics, and brand beliefs.
• Brand Identity: Logo design, color palette, visual direction, key patterns, typography, and application on marketing materials.
• Professional development program & Knowledge transfer workshop
• Successfully developed the comprehensive brand platform and brand identity for PCS corporate, PCS Post, and PCS Courier.
• Established a fully refined brand identity for each brand, ensuring clear and consistent visual direction, which was successfully applied across office designs, communication materials, and other brand assets.
• Completed the full knowledge transfer through internal training sessions, ensuring the new values and strategies were effectively communicated to all departments.
