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TMT Motors, with nearly 50 years of experience in manufacturing, assembling, and distributing commercial vehicles in Vietnam, expanded into the electric vehicle (EV) market in 2023. The company launched the Wuling EV, a mini electric car, to pioneer a new segment for electric vehicles in Vietnam.
Wisdom partnered with TMT Motors to execute the first phase of the social media communication strategy as Wuling EV prepared for its official launch in Vietnam.
Planning and Executing Social Media Content: Content strategy, material production, digital communication planning, and post-campaign evaluation and analysis.
Through creative communication, the project introduce the Wuling EV brand to a broad audience, generating awareness and engagement for the electric vehicle in the Vietnamese market.
