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VKIST (Vietnam-Korea Institute of Science and Technology) conducted research on the market demand and positioning for urban electric vehicles. Given the emerging nature of the industry, they required a partner with expertise in market research and a strong understanding of Vietnamese consumer behavior.
Wisdom Agency was selected to provide clear market insights, helping VKIST better understand customer needs. This collaboration enabled VKIST to develop a focused market entry strategy that matched consumer expectations.
In addition to secondary research, it was important to establish a clear brand positioning and product strategy for VKIST’s urban electric vehicle from the start. This involved further research into car ownership demand, public perceptions of electric vehicles, as well as feedback on the vehicle’s features and design.
• Market demand analysis: for urban electric vehicles.
• Research methodology: Online survey conducted across three major cities – Hanoi, Ho Chi Minh City, and Da Nang.Sample size: 700 respondents.
Wisdom completed the research, providing key insights to support VKIST in product development and the creation of a marketing strategy.
