Xuân Hòa

Communication strategy

Client:
Xuân Hòa
Result:

Fan Increased: 20,549.

Reach: over 10 million.

Engaged with 131,327 users.

Objective

Make a strategy plan for marketing strategies and activities until the end of 2020.

Background

With new business orientations, Xuân Hòa must reinvent itself to be more appropriate for the high-end segment.

Culturally rich Tet campaign for a top supermarket
Digital data conversion into real time customer
Shaping brand architecture and designing a logo inspired by the parent brand