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Y’era recognized the growing demand for health-conscious and nutritious products, taking the lead by launching the first yeast-based protein product in the Vietnamese market.
Aiming to promote a sustainable healthy lifestyle and contribute to the global food ecosystem, Y’era partnered with Wisdom Agency to address challenges in market entry, brand positioning, and consumer education on this innovative protein type.
Through strategic communication and marketing efforts, Y’era and Wisdom will work together to build brand awareness, generate demand, and foster consumer loyalty. A dedicated website will also be developed to drive sales and enhance the customer experience.
Wisdom proposed a comprehensive solution, starting with defining the brand value and positioning “SMART SOLUTIONS FOR MULTI-DIMENSIONAL HEALTH.” This approach helped Y’era establish its market position and differentiate itself. Building a solid brand platform strengthened Y’era’s competitive edge and laid the groundwork for future communication plans.
• Brand Development: Brand architecture, brand positioning, brand messaging, brand personality…
• Brand Guidelines: Logo usage, patterns, stationery, communication applications, visual direction…
Wisdom developed a comprehensive brand for Y’era, clearly defining its core values and desired brand image. This strategy was creatively reflected in the product photography, delivering a strong message about quality and professionalism.
