MaiLinh Logistics

Communication strategy

Client:
MaiLinh Logistics
Context:

Mai Linh Logistic is a brand inside the Mai Linh Group ecosystem that has inherited the parent brand’s potential. As a result, the brand’s long-term ambition is to rank among the top ten logistics organizations in the world by 2025, with a comprehensive service network.

Solution:

Wisdom focuses on the 30-kg-plus transport segment. From this point on, Mai Linh Logistic positions itself as a freight solution that utilizes flexible technologies to clients’ transportation demands.

Communication message: “Nhanh vượt bậc, cỡ nào cũng giao” adapt to content routes, and run digital ads on multiple platforms.

Work category:

Website

Video production

Photoshot

PR

Blog

Social content

Advertising

Result:

Increased social media reach by 155%. At the same time, outperform the KPI in comparison to the original plan.

See more
Rebranding an established brand for future adaptability
New brand building: youthful yet grounded
Long-term strategy inheriting the parent brand